Wine and Warming…an Interesting Business Model

water consumptionAs the climate continues to change, and places that were wet become dry and places that were cool become warm, it is commonly accepted by any literate person that agricultural practices will need to change. At least one winery has recognized these changes and has made significant progress in reducing water consumption, using renewable energy and the best of all in my mind, re-instituting agricultural practices from times gone by that both replenish the soil and conserve water.

As noted in the Times, the Kendall-Jackson Winery in California has recognized that climate change is a threat to their livelihood and made changes in their agricultural practices to combat this treat. What impressed me most of all is the simplest of changes…moves to reduce water consumption and the use of compost to improve the soil.

This winery offers a good model on how to maintain a business in stressful times. Kudos…and Congratulations on forward thinking.

Those who fail to adapt are doomed to perish…

Read the full article:
Falcons, Drones, Data: A Winery Battles Climate Change
Limited free access; NY Times subscription may be required.

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